Funnel Start
One offer, one route to an enquiry.
- Landing page and thank-you page
- One form or offer, such as a checklist or free check
- Three follow-up emails
- Measuring from visit to enquiry, within privacy rules
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From visitor to enquiry
For small businesses with visitors who look but don't get in touch. A funnel guides them step by step to an enquiry: a focused page, something of value, follow-up emails and measuring what works. With a fixed scope.
Book a free introductionSee our own funnel
You talk directly to the maker, Sem Lont. Our own website check is itself such a route.
Built before by ModernCrafts
Sound familiar?
People visiting your site are often already interested. Yet many leave without letting you know.
- Visitors, but few enquiries
People reach your site, but your phone and inbox stay quiet. You don't know where they drop off.
- No clear next step
Your site says who you are, but gives a visitor who's still unsure no reason to act now.
- Follow-up slips
An enquiry arrives in a busy week and you call back days later. By then interest has often cooled.
- Advertising feels like guessing
You pay for clicks but can't see what happens next or whether it brings anything in.
What does doing nothing cost? No invoice, but visitors who were already interested and still end up with someone else.
What you get from us
A website shows who you are. A funnel helps visitors take the next step too, so fewer enquiries slip away.
- The visitors are already there
People visiting your site are often already interested. A funnel makes more of them actually get in touch.
- Follow-up that runs itself
Follow-up emails go out at the right moment, even in busy weeks. So warm leads go cold less often.
- You know what works
You see where visitors drop off, and we improve that step. No guesswork, just numbers.
How a funnel works
A focused page
One page for one audience and one offer. No distracting menu, a clear next step.
Landing pageSomething of value
A checklist, a free check or a quick quote: a reason to leave details.
OfferFollow-up
Emails that arrive at the right moment, with explanation and an invitation to talk.
Follow-up emailsMeasure and adjust
See which step works and which doesn't, then improve it. Tracking only after consent.
Measurement
After delivery the route is live, with copy we wrote together, and you see what happens from visit to enquiry. You know which step works, and why.
Curious what such a route would look like for your offer? You'll know in 15 minutes.
Our own funnel
This is the route ModernCrafts itself uses to win clients. Every step is built and measured the way we would do it for you.
- A short email with one measured finding about the recipient's site
- A free website check that shows straight away how the site is doing
- The full report by email, with the risk and price for each point
- A 15-minute call or a fixed package
What's included
Two packages, each with fixed contents. Copy for the pages and emails is included; you bring the knowledge of your customers and approve it.
Funnel Complete
Several audiences or a longer follow-up.
- Everything in Funnel Start
- Five to seven follow-up emails, with branching
- A second page version to test
- Link with your customer or email system
- Conversion tracking for ads, set up technically
What we deliberately don't do
- No ad management
Managing ads is a craft of its own. We set up the tracking so you or your agency can advertise.
- No promised numbers
We don't promise a number of enquiries. We measure what happens and adjust to what works.
- No tracking before consent
Measurement stays within privacy rules. Anything that needs consent waits for consent.
- No social media management
Posting and growing followers is out of scope. The funnel works with any source of visitors.
How it works
Four steps. You always know where we are, what it costs and when it's ready.
Get acquainted
A free 15-minute call about your offer and your customers. We tell you honestly whether a funnel makes sense.
15 minutesProposal
You get a proposal with the package, fixed scope, timing and what we need from you. We start only after you approve.
Within 2 working daysBuild
Page, offer, emails and measurement. We write the copy together; you approve it. Any extra work, you hear about first.
Agreed in the quoteDeliver
The route goes live, with a short report of what was built and how to read the measurement. Then you can choose ongoing tuning.
With report
What does it cost?
Fixed scope. You pay half on approval and the rest on delivery.
| Package | For | Price | Timing |
|---|---|---|---|
| Funnel Start | One offer, one route to an enquiry. | On quote | Timing agreed in the quote |
| Funnel Complete | Several audiences or a longer follow-up. | On quote | Timing agreed in the quote |
- Extra costs? We don't manage ads, so you don't pay us for that. We do set up the tracking so you or your agency can advertise.
- Afterwards? Ongoing tuning is optional and available on quote.
- Why it pays: you get more out of the visitors you already have, and you see which step works instead of guessing.
Not sure which package fits? We'll work it out together.
How we limit your risk
You know up front what you get and what it costs, and you pay half only once it's done.
- Fixed price
You pay what the proposal says. Extra work only happens with your approval.
- The rest only on delivery
Half on approval, the second half only once the work is delivered.
- Adjusted until it's right
If something doesn't match what we agreed together, we adjust it at no extra cost.
- Honest advice up front
If a package isn't needed, we say so, even if that means less work for us.
Who helps you
ModernCrafts is the business of Sem Lont from Wassenaar, the Netherlands. You don't talk to an account manager but to the person who builds your funnel. That saves explaining, misunderstandings and waiting: you call, email or book a call and hear back from the maker.
Frequently asked questions
I don't have time to create content.
You don't need to. We write the copy for the pages and the follow-up emails; you bring the knowledge of your customers and approve it. After delivery the follow-up emails go out by themselves, even in busy weeks.
I've tried advertising before and it brought nothing in.
That can be the ad, but also what happens after the click. A funnel focuses on that second part, and the measurement shows where visitors drop off. We don't promise a number of enquiries; we measure what happens and adjust.
Do I need a funnel if I already have a website?
A website tells people who you are; a funnel is built for one goal, such as quote requests or sign-ups. They work together: the funnel can live on your existing site.
Where do the visitors come from?
From what you already have: your website, emails, social media, or ads run by you or your agency. The funnel makes those visitors enquire more often.
When will I see results?
You see the first numbers as soon as visitors arrive. Tuning properly usually takes a few weeks to a few months, depending on traffic.
Do you write the copy too?
Yes. Copy for the pages and emails is included. You bring the knowledge of your customers and approve the copy.
Book a free introduction
15 minutes, by phone or video. We discuss your situation and tell you honestly what makes sense, even if that is very little. Then you decide, with no obligation.
- Answer three short questions
- Pick a time that suits you
- You get a confirmation with a calendar invite
Rather call straight away? +31 6 18 33 70 01 · Or send a message